Job Context

YAMAAN is a fast-growing modern fashion and lifestyle brand committed to delivering premium-quality products with innovative designs. We are looking for a highly experienced and strategic Assistant General Manager (Digital Marketing) to lead our digital marketing initiatives, strengthen brand positioning, drive online sales, and manage high-performing marketing campaigns across multiple digital platforms.

Job Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business objectives.
Lead and supervise the Digital Marketing team to achieve sales and branding targets.
Plan, implement, and optimize paid advertising campaigns on Facebook, Instagram, Google, YouTube, TikTok, and other digital platforms.
Monitor campaign performance, analyze KPIs, and prepare strategic reports for management.
Drive eCommerce growth through effective customer acquisition and conversion optimization.
Develop annual and monthly digital marketing plans and budgets.
Collaborate with Creative, Content, Sales, Corporate Sales, and E-commerce teams.
Manage SEO, SEM, email marketing, influencer marketing, and affiliate marketing initiatives.
Analyze customer behavior using Google Analytics, Meta Business Suite, GA4, and other marketing tools.
Identify new market opportunities, trends, and competitor activities.
Ensure brand consistency across all digital channels.
Manage agencies, vendors, influencers, and external partners when required.
Stay updated with the latest digital marketing trends, AI marketing tools, and industry best practices.