Brand Strategy & Management

Develop and implement the overall branding strategy for Idealist Group and all sister concerns.
Build and maintain a strong, consistent, and professional brand identity across all platforms.
Develop annual, quarterly, and monthly branding plans aligned with business objectives.
Ensure brand consistency across all online and offline communications.
Lead corporate branding, employer branding, and reputation management initiatives.

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies.
Oversee all digital platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Business Profile, websites, and other online channels.
Plan and manage content marketing, email marketing, SEO, and marketing automation initiatives.
Continuously optimize digital performance to maximize business growth.

Performance Marketing & Lead Generation

Lead Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other paid media campaigns.
Develop lead generation strategies and sales funnels for all business units.
Monitor campaign performance using KPIs such as CPL, CPC, CTR, ROAS, ROI, Conversion Rate, and Lead Quality.
Work closely with the Sales & Marketing Department to improve lead conversion and revenue generation.

Creative & Content Leadership

Lead the development of high-quality creative content, including graphics, videos, reels, photography, motion graphics, presentations, brochures, company profiles, and marketing materials.
Ensure all creative outputs reflect the brand identity and business objectives.
Approve major branding and marketing materials before publication.

Team Leadership & Department Management

Lead, mentor, and manage the Branding & Digital Marketing Department.
Supervise Graphic Designers, Content Writers, Social Media Executives, Video Editors, Photographers, Paid Ads Specialists and other creative professionals.
Set departmental KPIs, monitor team performance, and conduct regular performance evaluations.
Recruit, train, and develop a high-performing team.
Establish SOPs and best practices for departmental operations.

Corporate Communication & Presentation

Present branding strategies, campaign performance, marketing plans, and business insights to the CEO and senior management.
Represent the department in strategic meetings and cross-functional discussions.
Prepare professional reports, presentations, and executive dashboards.

Performance Analysis & Reporting