Develop and execute digital marketing strategies across multiple channels to increase brand awareness, lead generation, and business growth.
Plan, manage, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
Create and oversee content marketing initiatives, including website content, blogs, social media posts, email campaigns, and promotional materials.
Manage the company’s social media presence by planning content calendars, monitoring engagement, and growing audience reach.
Monitor, analyze, and improve website performance, SEO rankings, and user engagement to increase organic traffic and conversions.
Track, measure, and report marketing campaign performance using analytics tools and provide actionable insights for continuous improvement.
Generate, qualify, and nurture marketing leads while working closely with the sales and business development teams to improve conversion rates.
Conduct market research, competitor analysis, and customer behavior analysis to identify trends and new marketing opportunities.
Manage marketing budgets, campaign timelines, and resource allocation to ensure maximum return on investment (ROI).
Coordinate with design, content, product, and development teams to ensure consistent brand messaging and successful campaign execution.
Plan and execute email marketing, marketing automation, and customer retention campaigns to improve customer engagement and loyalty.
Stay updated with the latest digital marketing trends, tools, technologies, and industry best practices to maintain a competitive advantage.