Job Purpose:

We are seeking an experienced and results-driven Digital Marketing Manager with a strong background in the Real Estate industry to lead our digital marketing initiatives. The ideal candidate will be responsible for developing and executing high-impact digital strategies that drive qualified lead generation, strengthen brand positioning, and accelerate sales performance across residential and commercial real estate projects.

Key Responsibilities:

Develop and execute digital marketing strategies to generate qualified leads for real estate projects.
Manage performance marketing campaigns across Google, Meta, YouTube, and other digital platforms.
Optimize CPL, lead quality, conversion rates, and overall marketing ROI.
Work closely with the Sales team to ensure effective lead nurturing and conversion.
Plan and oversee project-based digital campaigns, content, and brand communication.
Manage company websites, project landing pages, and SEO performance to maximize lead generation.
Monitor campaign performance using analytics tools and provide actionable insights.
Prepare regular performance reports and manage digital marketing budgets efficiently.
Lead and mentor the digital marketing team to achieve business objectives.
Analyze market trends, competitor activities, and customer behavior within the real estate sector.

Requirements:

MBA or relevant professional certifications in Digital Marketing will be considered an advantage.

Experience:

Minimum 5 years of experience in Digital Marketing
Mandatory experience in Real Estate, Property Development, Land Development, Housing, or High-Value Lead Generation businesses.
Proven track record of generating and converting qualified leads through digital channels.

Technical Expertise:

Strong hands-on experience in

Graphic Design & Video Editing (Adobe Photoshop, Illustrator, Premiere Pro, Canva, or similar tools)
Google Ads & YouTube Advertising
Meta Ads Manager (Facebook & Instagram)
SEO & SEM
Marketing Automation Tools
Google Analytics (GA4)
Google Tag Manager (GTM)
CRM Platforms and Lead Tracking Systems
Sound knowledge of customer acquisition funnels, attribution models, and digital analytics.

Preferred Candidate Profile

Candidates currently working or previously employed in Real Estate Developers, Property Marketing Firms, Housing Companies, Land Development Organizations, or Real Estate Agencies will receive preference.