About Us

La’am Ltd. is a fast-growing Bangladeshi organic food company committed to delivering healthy, natural, and premium-quality products to families across the country. Our portfolio currently includes 9 organic products focused on health, purity, and daily wellness.

Job Context

We are seeking an experienced Head of Digital Media to lead our digital marketing strategy, performance campaigns, and customer acquisition efforts across all digital channels. The ideal candidate should possess strong leadership skills, hands-on experience in digital advertising, and a proven ability to drive growth through data-driven marketing.

Key Responsibilities

Develop and execute the overall digital media and growth strategy.
Lead performance marketing across Meta, Google, YouTube, TikTok, and other digital platforms.
Plan, launch, optimize, and scale high-performing paid media campaigns.
Own customer acquisition, ROAS, CAC, CPA, and revenue growth targets.
Manage Meta Pixel, Conversion API (CAPI), GA4, GTM, and conversion tracking.
Monitor campaign performance and build actionable performance reports and dashboards.
Lead A/B testing for creatives, audiences, offers, landing pages, and campaign strategies.
Manage and optimize large-scale media budgets for maximum ROI.
Lead, mentor, and develop the Digital Media and Performance Marketing team.
Collaborate with Creative, CRM, E-commerce, and Tech teams to achieve business objectives.
Explore new platforms, AI tools, and growth opportunities to improve marketing performance.

Requirements

4+ years of experience in Digital Media, Performance Marketing, or Growth Marketing, with 2+ years in a team leadership role.
Proven experience managing large digital advertising budgets, ideally in e-commerce or D2C brands.
Advanced expertise in Meta Ads, Google Ads, GA4, GTM, Meta Pixel, and Conversion API.
Strong knowledge of attribution, analytics, conversion optimization, and proficiency in Excel/Google Sheets and reporting tools.