Job Overview

The Head of Sales will lead and manage the entire sales function of The Premium Homes Ltd., driving revenue growth through strategic planning, team leadership, and high-value client acquisition. This role is responsible for developing and executing a comprehensive sales strategy aligned with company targets, overseeing the sales team, and building long-term client relationships to achieve sustainable business growth in the real estate sector.

Responsibilities

Sales Strategy & Revenue Planning

Develop and implement annual and quarterly sales plans aligned with company revenue targets.
Set team-level and individual KPIs, OKRs, and performance benchmarks to drive accountability.
Forecast monthly, quarterly, and annual sales volumes, conversion rates, and revenue projections.
Analyze market trends, pricing strategies, and competitor positioning to continuously refine the sales approach.

Team Leadership & Development

Recruit, train, mentor, and manage the sales team including Executives, Senior Executives, and Team Leads.
Conduct regular performance reviews, one-on-one coaching, and structured skill development programs.
Create a high-performance, target-driven sales culture with clear accountability and motivation systems.
Design and implement sales SOPs, pitching scripts, and process documentation for team consistency.

Lead Generation & Pipeline Management

Oversee multi-channel lead generation strategies including digital campaigns, referral networks, broker partnerships, and walk-in management.
Supervise CRM usage, lead tracking, and pipeline hygiene across all team members.
Establish and enforce consistent follow-up protocols to maximize lead-to-conversion ratios.
Identify and develop new market segments, channel partnerships, and revenue opportunities.

Key Client Acquisition & Relationship Management

Personally manage VIP and high-net-worth client relationships throughout the sales cycle.
Lead high-value deal negotiations and ensure favorable closing outcomes for the company.
Conduct strategic site visits with key clients and maintain premium presentation standards.
Build and maintain a robust referral network through satisfied clients and industry contacts.

Sales Reporting & Analytics

Prepare and present weekly, monthly, and quarterly sales performance reports to senior management.
Monitor key sales metrics (conversion rates, revenue per executive, sales cycle length) and implement corrective measures.
Maintain accuracy and integrity of the CRM and lead databases at all times.
Use data-driven insights to make informed decisions on target revision and resource allocation.

Cross-functional Collaboration

Coordinate with the Client Experience Department (CED) to ensure a seamless post-sale handover and client journey.
Collaborate with Marketing on lead generation campaigns, digital strategy, and brand positioning.
Work with Finance and Procurement teams on project pricing, payment schedules, and timeline coordination.