Job Description

We are seeking a dynamic and results-oriented Manager - Marketing to lead our marketing activities, conduct market research, identify business opportunities, and develop effective marketing strategies to support company growth. The ideal candidate will be responsible for analyzing market trends, customer behavior, competitor activities, and sales performance to drive informed business decisions.

Key Responsibilities

Market Research & Analysis
Conduct comprehensive market research to identify customer needs, market trends, and growth opportunities.
Analyze competitors' products, pricing, promotional activities, and market positioning.
Prepare market intelligence reports and present findings to management.
Monitor industry developments and recommend strategic actions.
Marketing Strategy & Planning
Develop and implement marketing plans to achieve business objectives.
Identify new markets, customer segments, and business opportunities.
Design and execute promotional campaigns to increase brand awareness and sales.
Coordinate product launch and market expansion initiatives.
Sales Support & Business Development
Work closely with the sales team to develop effective customer acquisition strategies.
Support the preparation of marketing materials, presentations, and proposals.
Maintain strong relationships with clients, distributors, and business partners.
Assist management in forecasting sales and market demand.
Branding & Communication
Ensure consistent brand positioning across all marketing channels.
Manage advertising, promotional activities, and digital marketing initiatives.
Coordinate participation in trade fairs, exhibitions, and corporate events.
Reporting & Performance Monitoring
Prepare periodic marketing performance reports.
Analyze campaign effectiveness and recommend improvements.
Monitor marketing budgets and ensure cost-effective utilization of resources.