Job Purpose

The position is responsible for generating actionable market research and competitive insights for the cement and building materials market. The role supports management decisions through field research, dealer and channel assessment, contractor and influencer feedback, competitor tracking, pricing intelligence, data validation and evidence-based business recommendations.

Key Responsibilities

Collect, verify and summarize cement market information through field visits, dealer/distributor interviews, contractor and mason/influencer interactions, desk research and stakeholder coordination.
Conduct surveys, market assessments, outlet observations, project/site intelligence, channel checks, and customer feedback collection for the cement market.
Track competitor activities, pricing movements, trade schemes, product availability, distribution, visibility, trade sentiment and local market changes.
Prepare routine cement market research reports, dashboards, price trackers, data tables, charts and field observation notes for management review.
Support cement market share, market size, demand, pricing, channel and category analysis using approved templates and source records.
Maintain clean datasets, source logs, visit records, evidence registers where permitted and version-controlled working files.
Escalate unusual market movements, competitor actions, customer sentiment issues, pricing gaps, or channel risks to the reporting manager.
Ensure confidentiality, source traceability, proper version control, and professional handling of all reports, datasets, dashboards and communications.