Job Purpose

The Marketing Executive is responsible for supporting the development and implementation of marketing, student recruitment, and promotional strategies to enhance the visibility and reputation of Essex School of Business. The role focuses on attracting prospective students, strengthening institutional partnerships, promoting UK and international education pathways, and contributing to the achievement of student recruitment targets.

The post holder will work closely with academic, admissions, and administrative teams to deliver effective marketing campaigns that reflect the values and strategic objectives of the institution.

Key Roles and Responsibilities

Marketing and Student Recruitment

Develop and implement marketing campaigns to promote ESB programmes, short courses, and international progression pathways.
Assist in achieving annual student recruitment and enrolment targets.
Identify new recruitment opportunities through schools, colleges, corporate organisations, education consultants, and community networks.
Organise and participate in education fairs, seminars, workshops, open days, school visits, and recruitment events.
Deliver presentations and provide accurate information regarding programmes, admissions, scholarships, and progression opportunities.

Digital Marketing and Brand Promotion

Manage and update the institution's social media platforms to increase brand awareness and student engagement.
Assist in creating engaging digital content, including promotional videos, graphics, newsletters, blogs, and marketing materials.
Coordinate website updates in collaboration with the web development team to ensure information remains accurate and current.
Support digital advertising campaigns using platforms such as Google Ads, Facebook, LinkedIn, Instagram, and other relevant channels.
Monitor campaign performance and recommend improvements based on data and analytics.

Partnership Development

Build and maintain productive relationships with schools, colleges, training providers, employers, and education agents.
Support the development of strategic partnerships that contribute to student recruitment and institutional growth.
Represent ESB professionally during meetings with external stakeholders and prospective partners.

Admissions Support

Work closely with the Admissions Team to ensure prospective students receive accurate information regarding entry requirements, application procedures, and enrolment.
Respond promptly to enquiries through email, telephone, social media, and other communication channels.