Marketing Specialist – BTL & Offline Marketing

Key Responsibilities

Market Research & Consumer Insights
Conduct in-depth field research across retail stores, residential communities, commercial facilities, and industrial sites to understand customer needs and market trends.
Analyze electricity consumption behaviors, customer pain points, purchasing drivers, and market opportunities.
Monitor competitor activities, product positioning, pricing strategies, and promotional campaigns.
Prepare market intelligence reports and actionable consumer insight recommendations to support business growth.
BTL Campaign Planning & Execution
Plan, organize, and execute offline marketing campaigns, roadshows, exhibitions, trade fairs, dealer events, product launches, and promotional activities.
Coordinate with sales teams and channel partners to ensure effective campaign implementation.
Manage event logistics, vendor coordination, venue setup, and on-site operations.
Ensure a consistent and professional brand experience across all customer touchpoints.
Content Collection & Event Documentation
Capture high-quality photos and videos during events, exhibitions, customer visits, and promotional activities.
Build and maintain a library of marketing assets for future promotional use.
Coordinate with internal teams and external agencies to create compelling visual content.
Document event outcomes and prepare post-event reports.
Offline Branding & Marketing Materials Management
Develop and manage offline marketing materials, including brochures, flyers, banners, posters, standees, merchandise, and point-of-sale (POS) materials.
Coordinate production, printing, distribution, and installation of branding materials.
Ensure consistent brand identity and visual standards across retail outlets, dealerships, exhibitions, and promotional sites.
Monitor branding visibility and effectiveness at all points of sale.
Channel & Trade Marketing Support
Support distributors, dealers, and channel partners with localized marketing activities.
Assist in the development of trade marketing programs to improve brand awareness and customer engagement.
Conduct regular market visits to evaluate branding compliance and campaign performance.
Gather feedback from partners and customers to improve future marketing initiatives.
Performance Tracking & Reporting
Track and evaluate the effectiveness of offline marketing campaigns and events.
Measure key performance indicators such as lead generation, customer engagement, event attendance, and brand exposure.
Prepare regular reports on campaign results, market findings, and competitive analysis.