Please go through the whole circular before applying.

Job Description:

We are looking for a highly analytical and creative Media Buyer Executive to lead our media buying projects. Unlike a traditional executive, you will be responsible for the entire project lifecycle from crafting the initial strategic roadmap and content concepts to technical execution and continuous data-driven optimization to ensure maximum ROI for our clients.

Responsibilities:

Strategic Planning & Mapping: Develop comprehensive digital marketing funnels and media buying strategies tailored to specific project goals (SME or Corporate).
End-to-End Execution: Set up, manage and scale complex ad campaigns across Meta Ads, Google Ads, LinkedIn and other relevant platforms.
Creative Direction: Generate high-converting content ideas, hooks and creative briefs. Collaborate closely with the design team to produce assets that resonate with target audiences.
Advanced Optimization: Constantly monitor campaign data to identify bottlenecks and perform A/B testing on creatives, audiences and landing pages to improve performance.
Technical Problem Solving: Act as the technical point of contact for Pixel setup, Conversions API (CAPI), Domain Verification and resolving restricted ad account issues.
Data Reporting: Analyze performance metrics using GA4 and internal tracking tools to provide actionable insights and scaling strategies for management.