Job Description:

We are seeking a talented and experienced Meida Buying Specialist to join our team, who can plan and execute brand-focused digital media campaigns. This role is ideal for someone who understands that- media buying is not just ad setup, brand growth requires reach, frequency, and consistency. Also, large brands need protection, not just optimization

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

Develop strategic media buying plans based on brand objectives and allocate budgets across platforms (Meta, Google/YouTube, TikTok).
Decide the right media mix for brand awareness & engagement campaigns
Set up, manage, and optimize campaigns on: Facebook & Instagram Ads, Google Ads & YouTube, TikTok Ads.
Select correct campaign objectives (Reach, Video Views, Engagement), and maintain proper campaign structure and budget discipline
Optimize campaigns while protecting brand impact
Analyze performance beyond surface metrics
Track and interpret: CPM, Reach & Frequency, Video View Rates & Completion Rates, Creative fatigue and audience saturation.
Work closely with creative and content teams
Provide media-driven feedback on: Video duration & format, hook strength (first 3–5 seconds), platform suitability
Prepare clear, insight-based reports, explain performance to internal teams and clients in simple language
Support senior leadership in client presentations