About CAPE

Corporate Academy for Professional Excellence (CAPE) is a leading professional education and executive development institution focused on Income Tax, VAT, Customs, Finance, Accounts, Import-Export Trade, Supply Chain, and related business disciplines. CAPE serves professionals, entrepreneurs, and corporate executives — delivering practical, career-defining learning that matters in the real business environment.

About This Role

We are looking for a commercially aware, results-driven Growth Marketing Executive who can own the full marketing funnel, from brand awareness and digital campaigns through to lead quality, sales collaboration, and revenue contribution.

The selected candidate will support the promotion of professional courses, executive education programs, publications, conferences, seminars, podcasts, and other strategic initiatives of CAPE.

Key Responsibilities

Digital Marketing & Campaign Execution

Plan and execute campaigns across Facebook, LinkedIn & Google.
Create and manage paid campaigns focused on lead generation, course enrollment, and corporate training.
Optimize ad performance through targeting, A/B testing, remarketing, and budget management
Manage SEO, website traffic, landing pages, and conversion funnels
Monitor and continuously improve CTR, CPL, conversion rate, and ROAS

Lead Generation & Conversion

Generate qualified leads for training programs, workshops, and corporate courses
Build and optimize lead funnels from awareness to inquiry to enrollment
Develop lead magnets, landing pages, and conversion-focused campaigns
Track lead sources, lead quality, and conversion performance across all channels

Lead Quality Analysis & Performance Optimization

We expect more than CPL reporting. You must track what matters for business growth:
Monitor lead quality by campaign, audience segment, and program
Track conversion from lead to enrollment and identify drop-off points
Work with the Sales Team to identify high-performing lead sources and audiences

Market Research & Commercial Insight

Understand market demand for professional training in Tax, VAT, Customs, Finance & Related Corporate Professionals Training Topics.
Identify audience segments, industry demand patterns, and learner behavior
Analyze competitors, course demand, and pricing trends
Provide management with commercially viable campaign recommendations backed by market data