Ensure region wise primary sales and revenue target.

Expand geographical coverage and acquisition of new Dealer/retailer.

Manage daily route as per Permanent Journey Plan (PJP).

Manage own Dealers sales and service representative successfully.

Ensure targeted product lifting from warehouse and placement to retailers.

Formulate sales KPI and monitor team performance as per the given KPI.

Lead a team of TSM and ensure proper coaching for succession plan in line with business target.

Lead the team through ensuring executions of trade marketing activities with key channel partners to build an edge over competitors.

Prepare strategy and plan for BTL promotion for the distributors/retailers to meet national sales wise KPI.

Drive product knowledge awareness in line with concern department.

Manage and ensure regional sales development resources scope optimization plan.

Formulate and manage regional sales budget and escalate accordingly to territory level.

Monitor and ensure financials of Dealers ROI regularly.