Job Purpose:

Lead and grow the Modern Trade (MT) business by developing strategic partnerships with key retail chains, achieving sales and profitability targets, ensuring excellent in-store execution, and driving sustainable business growth.

Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets. 
• Develop and execute channel growth strategies. 
• Prepare sales forecasts and demand plans. 
• Drive revenue, profitability, and market share growth. 

2. Key Account Management:

• Manage relationships with major retail chains (e.g., Shwapno, Agora, Meena Bazar, Unimart, Prince Bazar). 
• Negotiate commercial agreements, listing fees, rebates, promotions, and payment terms. 
• Develop Joint Business Plans (JBP) with key accounts. 
• Secure new product listings and SKU expansion. 

3. Trade Marketing & Execution

• Ensure planogram compliance and category management. 
• Maximize shelf share, visibility, gondola displays, and secondary placements. 
• Execute promotional campaigns and in-store activations. 
• Monitor merchandising standards and store execution. 

4. Operations & Supply Chain Coordination

• Maintain product availability and minimize stock-outs. 
• Monitor inventory, expiry, and product returns. 
• Coordinate with Supply Chain, Marketing, Finance, and Distribution. 
• Ensure smooth order fulfillment and delivery. 

5. Team Management

• Lead and develop MT Executives, Supervisors, Merchandisers, and Promoters. 
• Set KPIs and conduct performance reviews. 
• Coach the team through regular market visits. 

6. Financial Management

• Prepare annual MT budgets. 
• Control trade investment and promotional expenses. 
• Monitor customer profitability and ROI. 
• Ensure timely collection and reconciliation of receivables. 

7. Market Intelligence

• Analyze competitor pricing, promotions, and assortment. 
• Identify new business opportunities. 
• Prepare sales and performance reports with actionable insights.