1. Media Planning

• Develop strategic media plans aligned with corporate communication and marketing objectives.

• Recommend the most effective media mix based on campaign goals, target audience and budget.

• Prepare annual, quarterly and campaign-specific media plans.

• Conduct audience and media consumption analysis to optimize campaign effectiveness.

• Identify new media opportunities and innovative advertising platforms.

2. Media Buying & Scheduling

• Plan, negotiate, and purchase advertising space and airtime across television channels, newspapers, magazines, radio stations and online news portals.

• Develop comprehensive media schedules for TV commercials, print advertisements, and sponsorship activities.

• Coordinate with internal stakeholders to ensure timely campaign execution.

• Ensure advertisements are released according to approved schedules and media plans.

• Secure premium placements, front-page advertisements, preferred TV time bands, sponsored content placements, and value-added opportunities.

• Monitor schedule changes and coordinate rescheduling whenever required.

• Maintain an annual corporate media calendar covering all campaigns, launches, events, and seasonal activities.

• Ensure all creative materials are delivered to media partners within deadlines.

3. Media Negotiation

• Negotiate advertising rates, discounts, bonus spots, editorial support, sponsorship opportunities and value-added benefits.

• Achieve maximum return on media investment through effective negotiation.

• Build long-term strategic partnerships with media organizations.

• Benchmark media rates against industry standards.

4. Campaign Execution

• Coordinate end-to-end execution of media campaigns.

• Ensure advertisements are published or aired accurately and on time.

• Liaise with media agencies and publication houses throughout campaign implementation.

• Resolve campaign execution issues promptly.

• Ensure compliance with approved communication guidelines and brand standards.

5. Vendor & Media Relationship Management

• Develop and maintain strong relationships with:

  • Television Channels

  • Newspapers

  • Online News Portals

  • Radio Stations

  • Magazines

  • Media Buying Agencies

• Conduct periodic vendor performance evaluations.

• Maintain updated media contact databases.

• Coordinate annual rate negotiations and service agreements.