Role Overview

The Digital Marketing Executive will be responsible for planning, executing, and optimizing the organization’s digital marketing strategies to enhance brand visibility, generate leads, and drive engagement across multiple online channels. This role involves managing digital campaigns, analyzing performance metrics, improving SEO and website performance, and creating impactful content aligned with business goals. The position requires close collaboration with internal teams, including sales, IT, and project stakeholders, to ensure integrated and data-driven marketing initiatives. The ideal candidate is analytical, creative, and results-oriented, with hands-on experience in digital platforms, marketing tools, and performance tracking.

Responsibilities

• Devise innovative digital marketing strategies and campaigns.
• Create and implement a social media policy and framework for the organization.
• Plan engaging digital content that increases customer engagement and enhances the organization’s online brand.
• Conduct keyword research and competitor analysis.
• Analyze digital marketing performance and metrics.
• Plan, manage, and evaluate online marketing campaigns with the project focals.
• Improve organic traffic, keyword rankings, search visibility, and website performance.
• Manage on-page, off-page, and technical SEO activities.
• Identify website issues affecting SEO performance and coordinate with the development team to fix them.
• Work on ethical link-building, outreach, and digital PR opportunities.