• Plan, execute, and optimize digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.

• Manage social media content, audience engagement, community management, and brand growth.

• Execute paid advertising campaigns focused on increasing Leads, Sales, ROI, and ROAS.

• Perform Keyword Research and implement SEO strategies (On-Page & Off-Page) to improve website ranking and organic traffic.

• Monitor campaign performance using Google Analytics (GA4), Meta Business Suite, and other analytics tools.

• Collaborate with the Graphic Design, Content, and Sales teams to execute successful marketing campaigns.

• Conduct competitor analysis, market research, product launches, and promotional campaigns.

Preferred Additional Skills (Plus Point)

• Basic to Intermediate Graphic Design skills using Adobe Photoshop, Adobe Illustrator, or Canva.

• Basic Video Editing skills using Adobe Premiere Pro, CapCut, Filmora, or Adobe After Effects.

• Experience using AI tools such as ChatGPT, Gemini, Canva AI, or similar platforms will be considered an advantage.