Job Summary

We are seeking a results-oriented Digital Marketing Expert who understands the digital landscape and has hands-on experience executing successful online campaigns. In this role, you will be responsible for planning, executing, and optimizing digital marketing strategies across various platforms (Social Media, Search Engines, Email, etc.) to increase brand awareness, drive website traffic, and boost conversions.

Key Responsibilities

• Social Media Management: Develop, implement, and manage our social media strategy across platforms like Facebook, Instagram, LinkedIn, and YouTube.

• Campaign Execution: Set up and optimize paid advertising campaigns on Meta Ads Manager (Facebook/Instagram) and Google Ads (PPC, Display, and YouTube).

• SEO Strategy: Conduct keyword research and implement basic On-Page and Off-Page SEO strategies to improve organic search rankings.

• Content Strategy: Collaborate with graphic designers and copywriters (or utilize tools like Canva) to create engaging content, creatives, and compelling ad copy.

• Analytics & Reporting: Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics (GA4), Meta Business Suite, and Search Console.

• Lead Generation: Optimize sales funnels and landing pages to maximize conversion rates and bring in quality leads.

• Market Research: Stay up-to-date with the latest digital marketing trends, tools, and competitor activities within the Bangladesh market.