Here is a breakdown of the core responsibilities The General Manager (GM) of Sales and Marketing at a carton manufacturing factory:

• Set and achieve annual sales and collection targets.
• Identify and target high-volume sectors requiring packaging solutions, such as e-commerce, FMCG (Fast-Moving Consumer Goods), pharmaceuticals, and electronics.
• Personally oversee relationships with top-tier corporate clients and negotiate long-term supply contracts.
• Recruit, train, and mentor a team of B2B sales executives and technical sales representatives.
• Establish and monitor team KPIs (Key Performance Indicators), focusing on metrics like client acquisition cost, average order value, conversion rates, and account retention.
• Paper and pulp prices fluctuate constantly. A successful GM in this space must balance aggressive sales volumes with adaptive pricing models to ensure a sudden rise in raw material costs doesn't wipe out the factory's profit margins on long-term contracts.
• To develop new markets and corporate clients and maintain long-term business relationships with existing clients.
• Taking effective initiatives to improve customer satisfaction, product quality and the brand image of the organization.
• Authorities should provide regular updates on sales and collection.