Responsibilities & Context

The incumbent is responsible for developing and executing sales and marketing strategies for the hotel, whilst the primary objective is to drive and increase the ADR, Rooms occupancy, RevPAR, Conference & Banqueting Revenue, F&B Revenue, and other Revenue Generators.

Responsibilities

• Recruit departmental S&M employees, Conduct Daily, Weekly, Monthly briefings & meetings and trainings

• Ensure the team is well groomed and equipped with the sales materials

• Meeting with the GM daily and attend the debriefing for the day’s activities and updates

• Attend the Weekly owners/Directors Revenue Meetings

• Work closely with the GM, Other Department Heads, Revenue/Reservation Manager to ensure alignment between pricing, occupancy, and promotional activities

• Build relationships with Key Corporate Clients, Airlines, Government Bodies, UN Agencies, Diplomatic Missions, Travel Agents, and Other Partners to establish a strong client base

• Conduct Sales calls at Client Premises

• Analyze Competitive Set Hotels business performance / productivity and submit the Weekly Report to GM and Owners

• Respond to all the Reservation/Booking queries as per Hotel’s Sales & Marketing SOP

• Ensure all the Quotes and Contracts are shared with the respective Clients and other related departments with no delay, and the copies are scanned and filed/saved

• Ensure the Credit Approvals are signed and agreed upon by the General Manager and Financial Controller. Ensure large credits to be approved by the Owners

• Reposition the Hotel’s ADR asper the market dynamics and dynamic pricing to be established as per market demand

• Maintain or increase the ADR through strategic sales initiatives and any rates to begiven below the set ADR must be in liaison with the General Manager and Owners

• To be updated with the exhibitions, events, tradeshows, international delegates visits to the city and country

• Create and execute the pre-opening Sales and Marketing plan, including revenue targets and promotional strategies

• Analyze competitor activity, identify market trends and position the brand to target the audience

• In liaison with the Digital Marketing Company and Marketing Communication Manager, manage social media, Hotel’s Website Management, Content Management, Digital Campaigns and PR to generate awareness

• Guide the Revenue Manager/Reservation Manager to maintain Dynamic Pricing based on Demand Analysis and Seasonality

• Extending direct assistance to the Finance Department where necessary, especially in the events related to the credit collections