Duties & Responsibilities of a Hospital Marketing Executive

• Develop and implement marketing plans to promote hospital services.
• Build and maintain relationships with doctors, clinics, diagnostic centers, and corporate organizations.
• Generate patient referrals through regular field visits and networking.
• Conduct market research to identify new business opportunities and analyze competitors.
• Organize health camps, awareness programs, seminars, and community outreach activities.
• Promote the hospital's specialty services, consultants, and healthcare packages.
• Coordinate with the digital marketing team for social media, website, and online campaigns.
• Monitor patient feedback and work with departments to improve patient satisfaction.
• Prepare daily, weekly, and monthly marketing activity reports.
• Achieve monthly and annual marketing and business development targets.
• Establish corporate tie-ups with companies, educational institutions, insurance providers, and NGOs.
• Coordinate with hospital departments to ensure smooth execution of promotional activities.
• Represent the hospital at healthcare exhibitions, conferences, and networking events.
• Ensure all marketing activities comply with hospital policies and healthcare regulations.
• Maintain accurate records of client meetings, referral sources, and marketing outcomes.