Digital Media Strategy & Planning

• Develop annual, quarterly, and monthly paid media strategies aligned with business and marketing objectives.

• Prepare integrated media plans for product launches, seasonal campaigns, retail promotions, CRM initiatives, and brand campaigns.

• Define campaign objectives, media mix, audience strategy, budget allocation, timelines, and success metrics.

• Develop full-funnel marketing strategies covering awareness, consideration, conversion, and retention.

• Forecast campaign performance, reach, traffic, conversions, revenue, and ROI.

• Identify emerging advertising platforms and innovative media opportunities.

Media Buying & Campaign Management

• Plan, launch, manage, and optimize campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, Display Network, and Programmatic platforms.

• Configure campaign objectives, bidding strategies, placements, audience targeting, scheduling, and budget allocation.

• Manage prospecting, re-marketing, re-targeting, Dynamic Product Ads (DPA), catalog sales campaigns, and conversion campaigns.

• Ensure timely and error-free campaign execution.

Budget Planning & Financial Management

• Prepare annual and monthly media budgets.

• Monitor campaign expenditure and optimize media investments.

• Forecast advertising budgets and control media costs.

• Improve Return on Ad Spend (ROAS) and overall marketing ROI.

• Maintain campaign-wise expenditure reports and coordinate agency billing.

Audience Research & Consumer Insights

• Conduct audience research using platform insights and analytics tools.

• Develop customer personas and audience segmentation strategies.

• Build custom, lookalike, and re-marketing audiences and analyze customer journeys and identify acquisition opportunities.

• Monitor market trends, consumer behavior, and competitor activities.

Campaign Optimization

• Monitor campaign performance continuously.

• Optimize audiences, creatives, placements, bidding strategies, devices, scheduling, and landing pages.

• Conduct A/B testing to improve campaign effectiveness.

• Reduce CPA, improve CTR, increase conversions, and maximize ROAS.

• Scale successful campaigns and pause underperforming ones.

Performance Analytics & Reporting

• Analyze campaign performance across all advertising platforms.

• Track KPIs including ROAS, ROI, Revenue, CPC, CPM, CPA, CAC, CTR, Conversion Rate, Reach, Frequency, and Engagement.