Assist in designing and implementing Go-To-Market (GTM) strategies to drive distribution, availability, and visibility of hygiene products across FMCG channels.

Support execution of new product launches, market expansions, and channel rollouts in line with approved business plans.

Collaborate cross-functionally with Sales, Marketing, Supply Chain, Finance, and Demand Planning to ensure seamless GTM execution.

Translate brand, pricing, and promotion strategies into channel-specific execution plans and guidelines.

Monitor and evaluate field-level execution including outlet coverage, product placement, planogram compliance, and merchandising effectiveness.

Track and analyze key GTM performance indicators such as numeric and weighted distribution, reach, visibility scores, and launch success metrics.

Conduct market, channel, and competitor analysis to identify performance gaps, execution risks, and growth opportunities.

Support development and deployment of trade programs, channel initiatives, and in-store activation to enhance product penetration and offtake.

Prepare periodic GTM reports, dashboards, and management presentations with data-driven insights and recommendations.

Contribute to continuous improvement of GTM frameworks, tools, and execution processes in line with FMCG best practices.