About the Company

Established in 1972, Kallol Group of Companies is a leading conglomerate in Bangladesh with strong operations in FMCG, retail, and distribution. The company partners with renowned international and local brands and operates a robust nationwide distribution network focused on innovation and customer satisfaction.

Job Summary

This position in Sales & Distribution will lead sales and distribution operations across a portfolio of multiple assigned brands, ensuring the achievement of revenue, market share, and distribution objectives for each brand. The role is responsible for developing and executing sales strategies across all brands in the portfolio, strengthening distributor partnerships, enhancing trade marketing effectiveness, and building high-performing sales teams. By ensuring optimal product availability, broad market coverage, and execution excellence across all brands, the incumbent will drive sustainable growth and strengthen the competitive position of the company’s brands in the marketplace.

Key Responsibilities

• Sales Growth & Market Expansion
  • Drive sales growth and expand market reach for focus brands.
  • Implement strategic initiatives to improve market penetration and brand visibility.
• Distribution & Productivity Enhancement
  • Improve call productivity, strike rate, and lines per call across distribution operations.
  • Enhance sales force effectiveness through coaching and structured training.
• Retail Distribution & Offtake Management
  • Ensure both numeric and weighted distribution to maximize product availability.
  • Drive repeat purchases and recurring sales for newly launched brands.
• Trade Marketing & Retail Engagement
  • Execute trade marketing initiatives and ensure implementation of trade promotions.
  • Enhance retailer participation in consumer promotions and brand activities.
• Retail Relationship & Brand Positioning
  • Build and maintain strong retailer relationships to encourage long-term brand loyalty.
  • Develop engagement programs to create a positive retail environment.
• Distribution Audit & Network Optimization
  • Conduct regular audits to evaluate distribution performance and improve service levels.
  • Manage distributor appointments, restructuring, and performance improvements.
• Field Force Development & Training
  • Lead capability-building initiatives for sales and distribution teams.
  • Conduct functional and on-the-job training.