Necessary number of visits in a month at each retailer outlet and guide / mentor the DSRs reporting into them

Train the DSRs and supervise their day to day activities

Ensure coverage & availability as per the norms and handle and resolve problems at outlet level

Communicate the new promotional schemes to the retailer and distributors

Report the presence of spurious products in the area and inform the ASM about them

Monitor distributor stocks (in terms of adherence to stock norms - FIFO, stacking norm etc.)

Ensure timely payments (RTGS) from the distributor.

Perform primary sales order management and have an overall responsibility of verifying the secondary sales data supplied by DSR during market visits

Conduct and check stock at the distributor and verify documents during his visit Have an overall responsibility of capturing secondary sales and ensure correctness of secondary sales data captured by DSR To achieve volume sales of products and ensure visibility of the product

Check distributor level debit notes and forward for approval Prepare reports for assess distributor performance and motivate them to invest and take bigger target for business

Communicate the new promotional schemes to the retailer and distributors

Classify the retail outlets as Gold/Silver/Platinum Help distributors to plan for stocks and getting orders executed from Depots on time Hold meeting with the retailer and refine merchandising and placement plan based on his performance

Take responsibility of activation and BTL activities at the PoS: i. Local coordination with activation agencies ii.

Merchandising / POS implementation as per plan iii. Consumer activation (sampling, convert activities)