Job Responsibilities:

• Assist in developing and implementing brand strategies to strengthen the company's product portfolio and achieve business objectives.

• Plan, execute, and monitor marketing campaigns for pharmaceutical products across both traditional and digital platforms.

• Prepare promotional materials, product literatures, visual aids, presentations, brochures, and digital content in compliance with company policies and regulatory guidelines.

• Portfolio wise market research, market Size, competitive activities & competitor analysis, and customer insights to identify business opportunities and support strategic decision-making.

• Monitor product performance, sales trends, market feedback, and campaign effectiveness, and prepare regular reports for management.

• Coordinate with the Sales, HR, Production, Supply Chain, Regulatory Affairs, and Accounts teams to ensure the timely execution of marketing activities.

• Support new product launches, promotional campaigns, scientific seminars, chemist or traders meetings, training programs, and other brand activation initiatives.

• Assist in preparing annual marketing plans, promotional budgets, and product forecasts.

• Ensure brand consistency across all communication channels and promotional materials.

• Develop product presentations and training materials for the field force to enhance product knowledge and promotional effectiveness.

• Coordinate with advertising agencies, designers, printing press, and digital marketing partners to ensure high-quality marketing deliverables.

• Maintain proper records of marketing activities, promotional materials, and campaign outcomes.

• Perform any other responsibilities assigned by management in support of the Marketing Department.