Assist in managing and developing the brand / product portfolio through brand sales analysis, Portfolio mix and growth strategies in order to ensure brand profitability.

Manage marketing campaigns to ensure that products meet customers’ expectations and to build the credibility of brands.

Co-ordinate campaign activity to deliver KPI’s and ensure the expenditure within marketing budget.

Collect & share market intelligence report for assigned brands.

Conduct market research to evaluate current customer trends and brand awareness as well as to predict future trends to maintain consistency in branding.

Manage end-to-end execution of marketing campaigns and communicate with different internal and external stakeholders to ensure the success of marketing campaigns.

Provide reports to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.

Implements strategies and objectives for building and executing year-round brand engagement through partnerships, social media.

Plan and manage a strategic digital content calendar aligned with brand goals, key moments, and campaign timelines.

Lead the creation of on-brand, audience-focused content by collaborating with designers, writers, and creative agency.

Oversee the end-to-end production of photo and video content, ensuring timely delivery and high-quality output.

Manage and coordinate with creative and digital agencies to ensure effective execution of brand campaigns and deliverables.

Plan and support the execution of brand events and activations to drive engagement and enhance brand visibility.