* Develop and execute integrated marketing strategies to increase brand awareness, customer footfall, and sales.

* Plan and manage ATL, BTL, TTL, digital, and trade marketing campaigns.

* Drive customer acquisition, retention, and loyalty programs to maximize customer lifetime value.

* Lead all digital marketing activities, including Meta Ads, Google Ads, SEO, social media, email marketing, and website optimization.

* Analyze campaign performance and optimize marketing initiatives based on ROI, ROAS, customer insights, and market trends.

* Develop and implement branding strategies to strengthen the company's market position.

* Build and manage strategic partnerships with corporate clients, institutions, and business organizations to expand B2B and corporate sales.

* Prepare and present corporate sales proposals, negotiate agreements, and achieve business development targets.

* Identify new business opportunities and develop marketing initiatives to increase revenue.

* Plan and execute seasonal campaigns, promotional events, shopping festivals, product launches, and in-store activations.

* Coordinate with vendors and brand partners for joint marketing campaigns, co-branding initiatives, and promotional activities.

* Oversee visual merchandising, POSM development, store branding, and customer experience enhancement.

* Manage media buying, PR activities, influencer collaborations, and agency relationships.

* Lead content planning and ensure consistent brand communication across all marketing channels.

* Conduct market research, competitor analysis, and consumer behavior analysis to support strategic decision-making.

* Develop annual marketing plans, budgets, and promotional calendars while ensuring cost efficiency.

* Monitor marketing KPIs and prepare regular performance reports with actionable recommendations.

* Collaborate closely with Operations, Buying, Merchandising, Sales, and Finance teams to ensure successful campaign execution.

* Recruit, lead, mentor, and develop the marketing team while fostering a high-performance culture.

* Ensure all marketing communications comply with company policies and brand guidelines.

* Stay updated with emerging marketing trends, technologies, and retail best practices to drive continuous business growth.