Develop and execute marketing strategies for E-Mobility, Tire, and Two/Three-Wheeler product portfolios.

Plan and manage product launch campaigns for new vehicle models, tires, and mobility solutions.

Build strong relationships with dealers, distributors, and channel partners to enhance brand visibility and sales.

Organize roadshows, test ride events, dealer meets, exhibitions, and promotional campaigns.

Coordinate ATL, BTL, and digital marketing activities to increase customer engagement and lead generation.

Conduct customer, market, and competitor research to identify emerging trends and business opportunities.

Collaborate with the sales team to develop promotional offers, seasonal campaigns, and retail activation programs.

Monitor dealer branding, showroom visibility, POSM implementation, and merchandising standards.

Coordinate with creative agencies and vendors for marketing collateral, advertising materials, and campaign execution.

Analyze campaign performance, ROI, customer feedback, and sales impact; prepare regular MIS reports.

Support pricing, product positioning, and go-to-market strategies for new and existing products.

Manage social media campaigns and digital content to strengthen brand awareness and customer engagement.

Assist in planning annual marketing budgets and ensure effective utilization of promotional resources.

Track industry trends, government policies, and technological advancements related to electric vehicles and sustainable mobility.

Ensure brand consistency across all communication channels, dealer outlets, and marketing activities.

Work closely with Product, Sales, After-Sales, and Supply Chain teams to ensure successful campaign execution and business growth.

Support customer engagement initiatives, loyalty programs, and after-sales promotional activities.

Develop partnerships with corporate clients, financial institutions, and strategic stakeholders to expand market reach.

Monitor inventory movement and coordinate promotional activities to improve product turnover.

Ensure all marketing activities comply with company policies, brand guidelines, and regulatory requirements.