Department: Strategy & Innovation

Reports To: Head of Business Development & Strategy

Location: Dhaka

About the Role

Are you passionate about creating impactful influencer marketing campaigns backed by strategic thinking and market insights?

We're looking for a creative, analytical, and detail-oriented Executive, Strategy to join our growing Influencer Marketing Agency. In this role, you will be responsible for developing influencer campaign strategies, conducting market and audience research, identifying suitable influencers, preparing campaign presentations, and working closely with the Business Development, R&D, and Campaign Management teams to deliver winning proposals and successful campaigns.

If you enjoy transforming client briefs into creative marketing solutions, we'd love to meet you.

Key Responsibilities

Campaign Strategy Development

• Develop influencer marketing strategies based on client objectives, target audience, and campaign KPIs.
• Design campaign approaches for brand awareness, engagement, product launches, conversions, and integrated marketing campaigns.
• Develop a thorough understanding of how to effectively use AI for strategy development.
• Prepare influencer mix recommendations across Nano, Micro, Mid-tier, Macro, and Mega creators.

Research & Market Analysis

• Conduct research on brands, competitors, industries, consumer behavior, and digital trends.
• Analyze campaign objectives and identify the most suitable content approach and influencer categories.
• Collaborate with the R&D team to identify and shortlist influencers based on audience demographics, engagement, niche, and budget.

Proposal & Presentation Development

• Prepare compelling campaign proposals and presentations for clients.
• Develop campaign concepts, content directions, influencer recommendations, estimated KPIs, timelines, and budget rationale.
• Support the Business Development team during client presentations and proposal discussions.

Cross-Functional Collaboration

• Work closely with the Business Development team to understand client briefs.
• Coordinate with the Campaign Management team to ensure strategic alignment during campaign execution.
• Provide strategic recommendations throughout the campaign lifecycle when required.

Reporting & Knowledge Development

• Stay updated with influencer marketing trends, platform updates, consumer behavior, and emerging content formats.
• Maintain internal strategy templates, campaign benchmarks, and industry insights.
• Participate in brainstorming sessions and contribute innovative campaign ideas.