Gootipa (brand concern of Leatherina), a rising Bangladeshi fashion label specializing in premium genuine leather bags, is looking for a hands-on Marketing Head to drive our digital growth as we expand across Bangladesh.

This role sits at the intersection of strategy and execution. You'll set the marketing direction, lead a content team creating high-quality fashion content, and own measurable, data-driven results across our website, showroom, and social channels.

Key Responsibilities

• Develop and execute the overall marketing strategy across digital, showroom, and offline channels
• Lead and mentor a content team producing high-quality fashion photography, video, and copy
• Own performance marketing across social media, website, and paid channels, with clear KPIs for growth, engagement, and sales
• Manage marketing budgets and report on ROI to leadership
• Build and maintain Gootipa's brand identity, ensuring consistency across all touchpoints
• Plan and execute product launches, seasonal campaigns, and showroom activations
• Collaborate with sales and operations teams to align marketing efforts with business goals
• Track and analyze performance data to continuously refine strategy

Requirements

• 4+ years of experience in marketing, with at least 1–2 years in a leadership role
• Proven track record of driving measurable growth through digital channels (social media, SEO, paid ads, e-commerce)
• Strong understanding of the fashion/lifestyle industry, locally and globally.
• Experience managing and mentoring content or creative teams
• Data-driven mindset with hands-on experience in analytics tools (Google Analytics, Meta Business Suite, etc.)
• Excellent communication skills in both Bangla and English
• A genuine passion for fashion, craftsmanship, and brand-building