Manage and maintain the customer relationship system by ensuring accurate, updated, and complete customer information.

Develop and implement effective strategies for customer relationship management, retention, and engagement.

Monitor customer accounts, outstanding balances, and payment schedules to ensure timely credit realization.

Follow up with corporate, retail, and individual clients regarding due payments through calls, emails, meetings, and official correspondence.

Coordinate with the Sales, Marketing, Finance, Accounts, Resort Operations, and Customer Service teams to ensure smooth customer lifecycle management.

Prepare daily, weekly, and monthly aging reports, collection reports, recovery status, and credit realization summaries for management.

Analyze customer payment behavior and recommend appropriate collection strategies to minimize overdue receivables.

Maintain customer communication records, agreements, commitments, and follow-up activities within the CRM system.

Resolve customer complaints, billing issues, and payment-related disputes promptly while maintaining excellent customer relationships.

Ensure data accuracy, consistency, and cleanliness across CRM, ERP, and other internal business systems.

Collect, compile, and analyze business data from different departments to prepare management information reports (MIS).

Develop dashboards and performance reports to support business decision-making and monitor key performance indicators (KPIs).

Monitor customer satisfaction levels and implement loyalty and retention initiatives to enhance long-term customer value.

Assist management in forecasting cash collections and preparing collection performance analyses.

Coordinate with legal and finance departments regarding overdue accounts, payment settlements, and recovery processes when necessary.

Support sales campaigns by providing customer insights, database segmentation, and lead management.

Ensure compliance with company policies, credit terms, SOPs, and internal control procedures.

Maintain confidentiality of customer information and business data.

Perform any additional responsibilities assigned by management to support business objectives.