Benemoy Securities Ltd. is a leading brokerage firm committed to delivering innovative investment solutions and exceptional client service in Bangladesh's capital market. We are looking for a highly analytical, technology-driven, and proactive Manager, Digital Marketing to oversee the company's digital presence, monitor online performance, analyze digital campaigns, safeguard brand reputation, and provide actionable insights to support business growth.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies for all JSK brands.
• Manage social media marketing (Facebook, Instagram, YouTube, LinkedIn, TikTok) campaigns and content calendars.
• Create, manage, and optimize Google Ads, Facebook Ads, and other paid campaigns to maximize ROI.
• Oversee and maintain the company’s websites and online presence, ensuring up-to-date and SEO-friendly content.
• Coordinate with creative and content teams to develop engaging visuals, videos, and promotional materials.
• Analyze web and social media analytics to measure campaign performance and user engagement.
• Implement strategies for lead generation, remarketing, and conversion optimization.
• Monitor and report on emerging trends in digital marketing and competitors’ activities.
• Plan and execute email marketing campaigns, newsletters, and automation flows.
• Collaborate with business units (Hospital, Diagnostics, Sara Express, GCC) for targeted campaigns.
• Analyze operational data and identify trends, anomalies, inefficiencies, and compliance issues.
• Prepare and submit daily, weekly, monthly, and ad-hoc monitoring reports to Management.
• Coordinate with department heads to ensure timely resolution of identified issues and discrepancies.
• Conduct digital audits and operational reviews to ensure adherence to company policies and procedures.
• Evaluate the effectiveness of marketing systems digitally and recommend process improvements.
• Ensure the security, accuracy, and confidentiality of data and reports.
• Investigate operational irregularities, unauthorized activities, and policy violations and report findings to Management.
• Support senior management with business intelligence, performance analysis, and decision-making reports.
• Perform any other duties assigned by the Management.