Job Context:

Concerned Women for Family Development (CWFD) is a nationally recognized non-government organization working in health, education, gender equality, and humanitarian response. To strengthen the outreach and service delivery of its Saleha Khanam Nibedita Clinic (SKNC) and Nibedita Mental Health Centre (NMHC), CWFD is seeking a dynamic, creative, and customer-focused Marketing Executive.

Job Responsibilities

Digital Marketing & Branding

• Develop and implement digital marketing strategies to increase the visibility of SKNC and NMHC.
• Manage and regularly update the organization's Facebook, Instagram, LinkedIn, YouTube, Google Business Profile, and website.
• Prepare monthly content calendars and create engaging digital content, including graphics, videos, reels, and awareness campaigns.
• Plan and manage paid social media campaigns to increase client reach and engagement.
• Monitor website and social media performance using analytics tools and recommend improvements.
• Ensure consistency of branding across all communication platforms.

Customer Relationship Management

• Respond promptly and professionally to client inquiries received through phone calls, email, website, WhatsApp, and social media.
• Provide accurate information regarding healthcare, counselling, mental health, and clinic services.
• Coordinate appointment bookings and follow-up communications with clients.
• Maintain positive relationships with clients while ensuring confidentiality and ethical communication.
• Record and address client feedback and complaints to improve service quality.

Communication & Networking

• Develop and maintain partnerships with hospitals, diagnostic centres, educational institutions, corporate organizations, NGOs, and community groups.
• Organize awareness campaigns, health camps, seminars, webinars, and promotional events.
• Prepare brochures, flyers, newsletters, promotional materials, and presentations.
• Represent CWFD at networking meetings and promotional events when required.

Reporting & Documentation

• Prepare monthly reports on marketing activities, digital media performance, client inquiries, and outreach initiatives.
• Maintain marketing databases and client engagement records.
• Perform any other responsibilities assigned by the management.

Job Location

CWFD Head Office, Dhaka (with occasional field visits).