Digital Marketing Solution (Pvt.) Ltd. is looking for a motivated and results-driven Senior Digital Marketing Executive to support the digital marketing operations of our sister companies.

The successful candidate will be responsible for planning, executing, optimising, and managing digital marketing campaigns across multiple platforms, including Google Ads, Meta Ads, SEO, social media, and analytics. The ideal candidate should have strong communication skills, a passion for digital marketing, and the ability to deliver measurable results in a fast-paced environment.

Key Responsibilities

• Manage end-to-end digital advertising campaigns across Google Ads and Meta (Facebook & Instagram).
• Develop and implement effective campaign strategies aligned with client and business objectives.
• Set up and structure advertising accounts using industry best practices.
• Conduct audience research, keyword research, and campaign planning.
• Continuously optimise campaigns through A/B testing, bid strategies, and performance analysis.
• Monitor campaign performance to maximise ROI and achieve KPIs.
• Prepare detailed performance reports with actionable insights and recommendations.

Analytics & Tracking

• Configure and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), Meta Pixel, and server-side tracking.
• Ensure accurate conversion tracking, attribution, and reporting across all marketing channels.
• Analyse website and campaign performance to identify opportunities for continuous improvement.

SEO & Content Marketing

• Apply current SEO best practices to improve website visibility and search rankings.
• Create and optimise engaging content across digital platforms.
• Monitor website architecture and implement basic HTML improvements where required.