Job Context

Bangladesh Eye Trust Hospital is looking for a dynamic, energetic, and target-oriented Marketing Officer to promote the hospital's services, expand patient outreach, and strengthen referral networks. The selected candidate will play a vital role in implementing marketing strategies, building professional relationships, and achieving organizational marketing objectives.

Job Responsibilities

• Develop and implement marketing plans and strategies to promote the hospital's services.
• Identify and execute initiatives to attract new patients and increase service utilization.
• Build and maintain referral networks with physicians, clinics, hospitals, and other healthcare providers.
• Liaise with hospitals, corporate organizations, NGOs, and other relevant institutions to establish collaborative relationships.
• Conduct target-based field visits and marketing activities.
• Prepare regular reports on marketing activities and performance.
• Perform any other responsibilities assigned by the management.