Multi-Platform Paid Advertising

• Plan, launch & manage paid campaigns on Facebook, Instagram, Google (Search, Display, Shopping) and YouTube.

• Build & optimize Meta Ads via Business Manager — campaign structure, targeting, creatives & budgets.

• Run Google Ads (Search, Display, Performance Max, YouTube) and conduct regular A/B testing.

Strategy & Campaign Planning

• Develop digital marketing strategies aligned with sales targets and brand goals.

• Plan seasonal campaigns (Eid, Winter, Puja, Sales) and product launches in advance.

• Brief design to content team to produce effective ad creatives for fashion audiences.

Performance Tracking & Reporting

• Track key metrics: ROAS, CTR, CPC, CPA, CPM & conversion rate.

• Prepare weekly & monthly reports with actionable insights using GA4, Meta Business Suite & Google Search Console.

Audience Research & Targeting

• Research & Build Custom, Lookalike & Retargeting Audiences on Meta and Google.

• Set up & manage Meta Pixel and Google Tag Manager for accurate tracking.

E-Commerce & Conversion Optimization

• Optimize the full sales funnel and manage Google Shopping & Dynamic Product Ads.

• Collaborate with the web team on landing pages, product pages & checkout flows.

Social Media Growth & Brand Visibility

• Grow brand awareness & followers through paid social strategies.

• Maintain consistent brand voice & identity across all ad channels.

Budget Management & ROI Optimization

• Allocate & manage ad budget across platforms based on performance data.

• Continuously optimize campaigns to reduce CPA, maximize ROAS & make real-time adjustments.