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The Role

• Plan, execute, and optimise Google Ads campaigns across search, display, and remarketing networks

• Conduct keyword research and develop high-performing campaign structures

• Manage bidding strategies to maximise ROI and achieve campaign goals

• Monitor and analyse campaign performance daily, weekly, and monthly

• Optimise ad copy, targeting, and landing pages to improve conversion rates

• Set up and maintain accurate conversion tracking using GA4 and GTM

• Provide clear performance reports with insights and recommendations

• Collaborate with designers, developers, and marketing teams to improve campaign outcomes