Key Responsibilities & Required Skills

• Digital Marketing & Sales Funnel Management

  • Plan, set up, optimize, and manage Facebook Ads and Google Ads campaigns with effective budget allocation.
  • Continuously analyze ad performance, identify high-performing campaigns, and pause underperforming ads to maximize ROI and reduce unnecessary spending.
  • Develop long-term digital marketing strategies and build high-converting sales funnels to drive business growth.
  • Configure and manage Meta Business Manager, Facebook Pixel, Ad Accounts, and other essential marketing tools.
  • Conduct market research and keyword research, monitor campaign performance, and prepare regular performance reports with actionable insights.

• Content & Creative Development

  • Write compelling ad copies and engaging marketing content for various digital campaigns.
  • Recommend suitable creative assets, including videos, images, and other visual content, to improve campaign performance.
  • Possess basic graphic design skills and have experience in online reputation management.

• Website Development & SEO (WordPress)

  • Design, develop, and manage complete WordPress websites and create high-converting landing pages.
  • Have a strong understanding of Search Engine Optimization (SEO) principles and best practices to improve website visibility and organic traffic.