Key Responsibilities & Required Skills

Digital Marketing & Sales Funnel Management

• Plan, set up, optimize, and manage Facebook Ads and Google Ads campaigns with effective budget allocation.
• Continuously analyze ad performance, identify high-performing campaigns, and pause underperforming ads to maximize ROI and reduce unnecessary spending.
• Develop long-term digital marketing strategies and build high-converting sales funnels to drive business growth.
• Configure and manage Meta Business Manager, Facebook Pixel, Ad Accounts, and other essential marketing tools.
• Conduct market research and keyword research, monitor campaign performance, and prepare regular performance reports with actionable insights.

Content & Creative Development

• Write compelling ad copies and engaging marketing content for various digital campaigns.
• Recommend suitable creative assets, including videos, images, and other visual content, to improve campaign performance.
• Possess basic graphic design skills and have experience in online reputation management.

Website Development & SEO (WordPress)

• Design, develop, and manage complete WordPress websites and create high-converting landing pages.
• Have a strong understanding of Search Engine Optimization (SEO) principles and best practices to improve website visibility and organic traffic.