Position Overview

The Zone-in-Charge is responsible for managing sales, distribution, and market execution within an assigned zone anywhere in Bangladesh. The role ensures sales target achievement, distributor performance management, retail coverage, and team leadership in line with FMCG industry standards.

Key Responsibilities

Sales & Target Achievement

• Achieve monthly, quarterly, and annual sales targets (primary & secondary).
• Drive volume, value, and numeric distribution growth.
• Monitor SKU-wise performance and take corrective actions.

Distribution & Channel Management

• Manage and develop distributors/stockists within the zone.
• Ensure stock availability, order generation, and timely supply to market.
• Expand distribution coverage across urban and rural markets of Bangladesh.
• Optimize route plans for Sales Representatives/DSRs & ensure maximum sales from each route.

Market Execution

• Ensure product visibility, in-store execution, and proper merchandising.
• Implement trade promotions, schemes, and POSM deployment.
• Track competitor activity and share actionable insights.
• Increasing in market Sales Daily basis.
• Increasing coverage of New SKUs in the market by proper team monitoring

Team Leadership

• Supervise, guide, and motivate Sales Representatives, TSIs, and DSRs.
• Conduct regular market visits and joint field work.
• Provide ongoing training and performance evaluations.

Operational & Administrative Responsibilities

• Ensure compliance with company policies, trade regulations, and financial processes.
• Monitor distributor inventory levels, claims.