Develop and execute brand strategies to strengthen market presence and achieve business objectives.

Lead new product development (NPD) initiatives, including market research, product positioning, launch planning, and performance evaluation.

Identify and implement business expansion strategies by exploring new markets, channels, and growth opportunities.

Prepare and execute new business plans to drive revenue growth and increase market share.

Design and implement aggressive marketing campaigns to maximize brand visibility and product sales.

Develop channel-specific marketing strategies for HORECA (Hotels, Restaurants & Cafés), Modern Trade, and Institutional Sales.

Collaborate closely with Sales, Trade Marketing, R&D, Production, and Supply Chain teams to ensure successful product launches and business growth.

Analyze market trends, consumer behavior, competitor activities, and industry developments to recommend strategic actions.

Manage brand communication, promotional activities, ATL/BTL campaigns, and marketing budgets.

Build and maintain strong relationships with key business partners, distributors, modern trade chains, institutional clients, and HORECA customers.

Monitor marketing performance through KPIs, sales analysis, ROI measurement, and market intelligence.