Assistant Manager / Senior Executive - Brand Communication & BTL Marketing
Babuland Limited
Dhaka
Full-time
13 Aug, 2026
Media / Advertising / Event Management / Public Relations
Full-Time
Vacancy 1
2-4 years
Negotiable
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Job Description
- Develop and implement brand strategies and marketing plans to enhance brand awareness and recognition.
- Plan and execute brand content and campaigns.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Conduct market research and competitor analysis to identify market trends and opportunities for brand positioning.
- Collaborate with cross-functional teams to ensure brand efforts across all marketing channels and touchpoints.
- Oversee the design of digital marketing materials, and offline marketing materials including brochures, presentations, and promotional items.
- Review the effectiveness of brand campaigns.
- Plan, execute events, and manage below-the-line (BTL) marketing activities to promote Babuland Limited.
- Implement BTL campaigns and initiatives to target specific customer segments and achieve marketing objectives.
- Manage logistics, vendors, and on-site coordination for successful event implementation.
- Work with creative teams to develop compelling visuals and messaging for various BTL channels.
- Develop and manage budgets for BTL marketing activities.
- Collaborate with operation, event, and other teams to ensure BTL strategies complement broader marketing goals.
- Ensure compliance with brand guidelines and regulatory requirements in all BTL activities.
- Support other marketing initiatives and projects as assigned.
Job Requirements
- Having Bachelor of Business Administration in Marketing degree is a plus.
- Preferred Industry Type are Media / Advertising / Event Management / Public Relations.
- At least 2 years of experience is needed.
Skills & Areas of Expertise
Brand Management & Development
Marketing c&aigns
Marketing c&aign management
Marketing Event Planning
Digital Marketing Strategy
Promotions planning
Brand Management
Retail marketing
Marketing Skills
Digital Marketing
Posted 7 days ago
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