Job Overview:

We are seeking a Associate Product Manager to lead the strategic direction and execution of Digital platforms. The ideal candidate will work closely with UX Designers, Developers, and Marketing teams to enhance user experience, drive business goals, and manage platform stability. This role requires a data-driven mindset, strong stakeholder management, and technical product expertise.

Key Responsibilities:

Product Strategy & Roadmap Management

• Define and maintain the product roadmap, balancing user needs, business objectives, and technical feasibility.
• Ensure prioritization aligns with resource availability and technical dependencies.
• Conduct value vs. effort assessments (RICE framework) to optimize feature prioritization.
• Balance the development of innovative new features with technical debt management.

Collaboration & Stakeholder Engagement

• Work closely with UX/UI Designers to translate product requirements into intuitive designs.
• Facilitate communication across Development, Marketing, and Business teams to ensure alignment.
• Actively participate in design reviews and provide feedback that aligns with business goals.

Product Development & Execution

• Break down the roadmap into actionable sprints or release cycles.
• Oversee the entire product lifecycle from ideation to launch, ensuring timely and high-quality releases.
• Create clear product requirements, user stories, and acceptance criteria.
• Collaborate with Developers for sprint planning, prioritization, and release management.
• Ensure that all product features meet quality and performance standards before deployment.

Data-Driven Decision Making & Optimization

• Use product analytics (GA, Mixpanel, etc.) to track platform performance and identify areas for improvement.
• Leverage A/B testing and market research to validate feature impact and optimize user engagement.
• Analyze user feedback and behavioral data to inform prioritization and decision-making.