Brand Strategy & Planning: Assist in developing and executing annual brand plans, aligning marketing initiatives with corporate objectives. SKU analysis, market visits, and Potentiality analysis

New Product Development (NPD): Lead the end-to-end launch process for new SKUs, from conceptualization and pricing structure to packaging design and go-to-market strategy.

Campaign Management: Plan and oversee integrated marketing campaigns across traditional and digital media (Meta, Google Ads) to drive consumer engagement.

Trade Marketing: Collaborate with sales teams to develop in-store visibility, trade promotions, and point-of-sale materials that boost shelf velocity.

Market Intelligence: Conduct regular competitor analysis, monitor market trends, and interpret consumer feedback to refine product positioning.

Digital & E-commerce: Manage brand presence on e-commerce platforms and quick-commerce channels to optimize online sales performance.

Any other task assigned by management.