We are looking for a passionate and performance-driven Digital Marketing Executive to help grow our fashion brand. The ideal candidate will be responsible for driving online sales, increasing brand awareness, and executing high-performing digital marketing campaigns across multiple platforms.

Key Responsibilities

• Plan, launch, and optimize Meta (Facebook & Instagram) advertising campaigns to maximize ROAS.
• Manage Google Ads campaigns (Search, Shopping, Display, and Performance Max).
• Develop and execute social media marketing strategies for Facebook, Instagram, TikTok, and YouTube.
• Work closely with the creative team to produce engaging fashion content, reels, videos, and promotional campaigns.
• Plan campaigns for new arrivals, flash sales, seasonal collections, and festivals.
• Optimize website traffic and conversion through SEO and landing page improvements.
• Monitor campaign performance using GA4, Meta Ads Manager, and Google Analytics.
• Manage influencer and creator collaborations.
• Execute email, SMS, and WhatsApp marketing campaigns.
• Analyze competitors and identify market opportunities.
• Prepare weekly and monthly marketing performance reports with actionable insights.