Job Overview

Taskco Digital is looking for a highly experienced and result-driven Senior Digital Marketing Executive to lead our branding, digital marketing, and lead generation initiatives for our software products and development services.

The ideal candidate should have proven experience in marketing SaaS products, web and mobile applications, ERP, eCommerce, Al solutions, and custom software development services to both local and international markets. This role requires someone capable of building our brand, generating qualified B2B leads, increasing product visibility, and driving business growth through strategic digital marketing.

Location: Gulshan-Badda Link Road, Dhaka

Key Responsibilities

• Develop and execute digital marketing strategies for company branding, software products, and IT services.
• Plan and manage SEO, Google Ads, LinkedIn Ads, Facebook/Instagram Ads, email marketing, content marketing, and social media campaigns.
• Generate qualified B2B leads from local and international markets.
• Promote SaaS products, Al solutions, ERP, eCommerce platforms, web and mobile applications, and software development services.
• Create marketing content, landing pages, case studies, newsletters, and promotional materials.
• Collaborate with Product, Development, Design, and Business Development teams to ensure successful product marketing.
• Conduct market and competitor research to identify new business opportunities.
• Monitor campaign performance using GA4, Google Search Console, GTM, and other analytics tools to optimize ROI.
• Support business proposals, product presentations, client meetings, webinars, and industry events.
• Prepare regular marketing performance reports and recommend improvements.