Duties & Responsibilities of Manager – Marketing (Hospital)

• Develop and execute marketing strategies to increase patient volume and revenue for the hospital and diagnostic center.

• Lead and supervise the marketing team, assigning targets and monitoring daily field activities.

• Build and maintain strong relationships with physicians, clinics, hospitals, diagnostic centers, pharmacies, and healthcare professionals to increase referrals.

• Establish and maintain corporate tie-ups with companies, factories, educational institutions, NGOs, insurance companies, and government organizations.

• Plan and organize health camps, free medical check-up programs, awareness campaigns, seminars, and community outreach activities.

• Promote hospital specialties, consultant doctors, diagnostic services, health packages, and preventive healthcare programs.

• Identify new business opportunities and develop strategies to expand the organization`s market presence.

• Conduct market research, competitor analysis, and patient trend analysis to support business growth.

• Prepare and manage annual marketing plans, budgets, and promotional activities.

• Coordinate with hospital departments to ensure smooth execution of marketing campaigns and patient services.

• Monitor patient satisfaction and referral feedback, recommending service improvements where necessary.