Job Responsibilities:

• Generate innovative ideas to change, improvise and develop promotional strategies and programs.

• Developing, implementing and executing strategic marketing plans.

• Finding potential areas for the brand.

• Analyzing competitors of the brand, pricing, and positioning of the Brand.

• Conducting research on local industries for understanding current marketing trends.

• Will need to establish positive relationships with teachers and students by regularly visiting markets, schools, colleges, madrashas and art academies around Bangladesh.

• Working closely with design agencies and assisting with new product launches.

• Writing content for brand promotions, press release etc.

• Continuously work for developments of currents products.

• Planning and implementing promotional campaigns.

• Overall responsibility for brand management and to enhance brand awareness, image and equity.

• Liaison with advertising agency to supervise advertising and promotional campaigns.

• Planning and execution of all communications and media actions on all channels, including online and social media.

• Responsible for packaging, labeling, and marketing planning of the Brand.

• Monitor product distribution and consumer reactions.